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During the same year, the average annual income in Korea was 38.3 million won.

According to the survey, a webtoonist made an average of 81.2 million won in 2021 if they worked all-year round and 56.7 million won if they produced at least one piece of content during the year. Webtoonists made double the average annual income in Korea in 2021, according to a survey by the Korea Creative Content Agency (Kocca). On average, they earned 280 million won annually and even those new to the industry made some 150 million won in their first year, according to the company. There were 700 creators signed with Naver last August. The highest-earning webtoonist, although their name was not revealed, made 12.4 billion won in 2021. Top webtoonists reportedly make over 10 billion won, roughly $10 million, a year, according to Naver, Korea’s No. But companies do like to brag about the top-earning creators that they have signed. It’s hard to pin an exact figure down, because neither the webtoon companies nor the webtoonists disclose what they make.

So what has happened over the last 10 years that’s made webtoons so popular and being a webtoonist such a sought-after job?

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People used to ask what webtoons were, but now they’re asking how to become a webtoonist. The profession has become so esteemed that in 2020, 'webtoonist' was one of the top 10 dream jobs of elementary school children in Korea.

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These days, webtoonists feature on TV programs and have their very own social media channels with millions of subscribers. Webtoons, which started in Korea, are online comics that are distributed and consumed on the internet and Korean companies continue to lead the global market. The word webtoon is a portmanteau of the words web and cartoon, first used by the press in 1999. While the exact amount on their paychecks is unknown, estimates show that webtoonists appear to be making a fortune with their works. Lee Mal-nyun, the creator of the 'Lee Mal-nyun series' (2009-2012) said he makes “a conglomerate executive’s salary” with just the earnings from his YouTube channel and 'Along with the Gods' (2010-2012) webtoonist Joo Ho-min bought houses for himself and his parents with the money he made as a webtoonist. Yaongi, the author of 'True Beauty' (2018-), bought a McLaren 570S, a sports car that starts at $195,000, in 2020. In 2019, webtoonist Kian84, famed for his 'Fashion King' (2011-2013) series, bought a 4.6 billion won ($3.8 million) building in southern Seoul. Hit K-dramas based on Korean webtoons such as 'All of Us Are Dead,' 'Hellbound' and 'Business Proposal' have gained global popularity through Netflix, thus the influence of Korean webtoons on the world market is ever-increasing.Webtoonists are seeing their bank accounts grow as the popularity of webtoons continues across the globe. The company will also host a webtoon contest in France in July and another in Germany in the second half of the year and look for promising content creators in both countries. Last month, Kakao Piccoma began service in France, and Naver will open in the first half of the year there the tentatively named Webtoon EU as a general corporation in Europe. Korean operators of webtoon platforms are targeting not only Japan, the world's largest comic market, but also Europe.

Tapas, a North American-based webtoon platform acquired by Kakao last year, was eighth and Comico, a webtoon subsidiary of the Korean company NHN, 10th. Naver's Japanese webtoon service Line Manga ranked second, Line Webtoon third and Naver Webtoon sixth. 1 in sales by global comics apps since first topping the chart in July 2020. A subsidiary set up by Kakao in 2011, the company launched the app in April 2016 and has remained No. Kakao Piccoma on April 11 cited a 2022 report by Data.ai, a platform that analyzes global data on mobile media and entertainment, as saying the exclusive app Piccoma led consumer spending in the global comics app category. Webtoon platforms run by domestic corporations such as Kakao and Naver last year accounted for six of the world's top 10 paid digital comics or webtoons in sales. France Piccoma is owned by the Korea-based company Kakao.

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